Welcome! I’m Francesca, a digital storyteller & SEO- focused copywriter. My areas of expertise include long-form blog writing and email campaign strategy. Take a look at some of my past work below.
Long-form Blogs
Your guide to creating a luxury tablescape
Forwood Design
Is bamboo the answer when it comes to renewable energy?
Bamboo BioProducts
What is branding design & why is it crucial for your business?
PaperTyger
Factors increasing the capital gain of London Properties
Rickman Properties
Emails & Email Campaigns
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Social Media Copy
90DAYCEO
“We feel so seen….
Happy Sunday, all! We’re currently prepping for the week ahead. How do you prep for your week? Tell us in the comments!”
MOVE.withMM
“Reminding you today that self-love isn’t selfish. In fact, it’s the most important component of loving others. How can we love someone else when we don’t love ourselves? Keep MOVE.ing, keep growing, keep loving. You gut this. And we gut you.”
90DAYCEO
“One of our Challenge grads and current bosses QUIT HER JOB! And she is all-in on building HER business, of her dreams.
Cheers to taking scary leaps that change our lives and the lives of the people we serve.
Check out this amazing breathwork facilitator and coach and send her all the love on this next chapter of her journey!”
MOVE.withMM
“Comment below to share some gratitude! Today, we encourage you to be mindful of the things you’re grateful for. You’ll be surprised to see how this practice will shift your perspective in a positive way.”
My Process
1.
Understand
Understanding a company’s mission, vision, values, and creative briefs are central to my process. I communicate with my clients at each step of the way to deliver the best content for your brand.
2.
Strategize
What is the goal of a particular project? Increasing engagement? Reaching more people? Educating a large or small group? We’ll discuss strategy and goals together and set KPIs for success.
3.
Research
Research is key. I strive to become an “expert” in the topic I’m writing about. Proper research is extremely important in the age of misinformation.
4.
Create
Once I’ve communicated with my client, deduced a strategy, and completed my research, it’s time to start writing! This is where the magic happens. Come check it out!
Events Promotions via Instagram
“Francesca is super sharp and can do absolutely anything she wants – she will add value in any capacity as she will learn faster than most (regardless of experience) and will add value immediately. She has the right mindset, gets people, and works her ass off– and that matters more than anything else.”
— Previous Superior
Francesca Vaccari Copywriting 